Meet Bob Bly

With more than a quarter century of experience as a copywriter and marketing consultant, Bob Bly has written copy for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.

McGraw-Hill calls Bob Bly “America’s top copywriter.” He is the author of more than 60 books including The Complete Idiot’s Guide to Direct Marketing (Alpha) and The Copywriter’s Handbook (Henry Holt), and writes regular columns for DM News and Early to Rise.

What they say about Bob Bly

"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer”

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

“Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

“Perhaps the most famous copywriter of all."
--Apryl Duncan

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
-- Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn ’t stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League

"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit

"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.

"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.

"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report

"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants

"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth

"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International

 “The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads. ”
--Bob Berner, Robert K. Berner Associates

“We still are using [the package you did for us]. It still beats all challengers to the control.”
--Mark Friedman, Medical Economics

"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
— Glory Kneass, Drs. Preferred

“The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects.”
— Ken Paston, Studebaker-Worthington Leasing Corp.

“Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship.”
— Dick Stillwell, President, Unique Truck

“Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround.”
— Patrick Kephart, MasterMedia

“All who reviewed your copy agreed it was terrific. Certainly it’s the best DM copy I’ve ever had to work with, because you’ve hit the rare combination of good writing and a good knowledge of what you are writing about.”
— Lois DeLong, American Institute of Chemical Engineers

“The copy is very good and certainly a fresh improvement on what we’ve done in the past. Thanks again for your help... the campaign was very successful.”
— Scott Thompson, Federal Employees Almanac

“Congratulations. Your Forecasts & Strategies ‘Internet Infrastructure ’ package is a winner... your piece is doing almost twice as good as our ‘Y2K Sample Issue’ mailing. I am looking forward to working with you again in the future.”
— Chris Marett, Phillips Publishing

“Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year. ”
— Sheila M. Anderson, President, Commercial Property Services

“The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!”
— Lori Bethea, KCI Communications

“Your #10 direct mail package for Sarnoff’s Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!”
— David Yale, M&PA

“The letter is good... approximately 10% responded. ”
— Stephen S. Flaum, Flaum Consultants

Dear Consultant (or Soon-to-be Consultant):

I know something about you – something you may not be aware of – that holds the key to greater freedom, security, enjoyment, and income than you ever imagined.

It’s this: you have specialized knowledge of value to others … knowledge that they will gladly pay you to share by hiring you as a consultant.

And if you’ve been thinking about going into consulting … or you are already a consultant, but want to take your business to the next level … then you’ve come to the right place.

My name is Bob Bly, and I have made millions of dollars in my little one-person consulting business – and become a multi-millionaire in the process.

Now, in my training program Six-Figure Consulting, I show you everything you need to do to start and run a successful consulting business.

Grab your share of the
$100 billion consulting market

Today consulting generates about $250 billion in annual revenues worldwide.

Approximately 8.5 million Americans identify themselves as management consultants.

Self-employed consultants charge anywhere from $100 to $350 an hour. Larger consulting firms charge $200 to $400 per hour.

Many people get into consulting by “accident” – and that’s what happened to me.

In 1982, I held a junior management position as an advertising manager with an engineering firm – with a salary of $27,000 a year.

When my boss asked me to relocate, I quit.

Not that enamored of finding another job, I decided to try and make money as a freelance “advertising consultant” – advising manufacturers on their marketing, and writing their brochures and ad copy.

The first year was a little shaky, although by the end of the year, I had made $39,000 … about $12,000 more than my salary.

But the next year, I did much better, making around $80,000.

My third year, I hit the $100,000 mark … and my income has gone up steadily ever since: last year, my one-person consulting business earned $672,282.

And let me tell you: it’s enormously fun!

Unlike my corporate job, where I had to do whatever my boss asked me to do – and handle a thousand niggling little administrative tasks – in my consulting practice, I get to work only on projects that interest me.

And as a consultant, I’m the “idea man.” I come up with the creative solutions, but other people – the client’s staff – handle the implementation … and that’s the part that always bored me to tears.

Best of all, today the opportunities for consultants are greater than ever. We live in an era of specialized knowledge – where only specialists have the time to keep up with in each field.

Thomas Edison once said, “We don’t know one-millionth of one percent about anything.” Your clients only have time to learn their business. When they need specialized skills and knowledge outside their field, they turn to consultants, like you.

Discover what it takes to start and run your six-figure consulting business.

All consultants really sell, aside from their time, is their specialized knowledge.

And everyone in our society – including YOU – has specialized knowledge that others will pay through the nose to get.

“You possess a lot more knowledge than you suspect,” says prolific author Gary North. “The great mistake of most small business people is to imagine that their knowledge is widely dispersed. On the contrary, hardly anyone knows it.”

Okay. Here’s just a sampling of the incredibly powerful techniques for selling more of your knowledge and consulting services … to more and bigger clients … for larger fees that my Six-Figure Consultant audio program will help you master:

• 3 great reasons why everyone with specialized knowledge (and that includes YOU) should be making a thousand dollars a day or more as a consultant.
• Do you have what it takes to become a successful consultant? Take this 23-point self-scoring test.
• What problems do people have that you can help them solve for money? Also: why demand for consultants is on the rise.
• The 6 types of consulting services … and how to make great money in each. Plus: which consulting specialties pay best?
• Should you ever give your ideas away when talking to potential consulting clients – or should they pay for every last bit of advice?
• How to avoid embarrassing yourself by saying the wrong thing when talking to potential clients, especially in the first meeting.
• “Fear Factor” consulting: why consultants are afraid of confronting and being firm with potential clients – and shouldn’t be.
• Writing and designing a winning sales brochure for your consulting business – and how the print brochure differs in content from your consulting Web site.
• Does print advertising work when generating inquiries for consulting services? Where should you run your ad? What size ad is best?
• The “bait piece strategy” for lead generation. This simple, time-tested method can easily double the leads generated by your ads, mailings, and online promotions. Every consultant on Earth should do it.
• Choosing your corporate structure: should you be a sole proprietor … partnership … S corporation … limited liability corporation?
• 2 critical factors absolutely required to build your consulting business through client referrals.
• Writing and publishing a free monthly e-newsletter – and why having an “e-zine” is vital to your success selling consulting services online.
• Why you should never write proposals for potential clients … and what you should give them instead.
• How to have a professional, hard-working staff helping you build your consulting business – without hiring a single employee.
• 7 ways to generate a flood of inquiries from qualified prospects wanting to hire you for lucrative consulting assignments.
• Why every consultant should write articles and books. Plus: where and how to get them published.
• 4 methods of pricing your consulting services … and 7 factors to consider when setting your rates. Also: what’s the difference between a cost estimate and a quotation?
• 6 essential elements to post on your consulting business’s Web site. One of them can send your search engine rankings through the roof!
• The 10 most important things your consulting clients want from you. They’re easy to provide – and they’ll practically ensure a flood of referrals and repeat business.
• The “MAD F.U.” formula for qualifying sales leads (hint: it doesn’t stand for what you think).
• 3 ways to follow up with prospects – and convert 10% to 25% or more of sales leads to paying clients.
• The biggest pricing mistake consultants make when bidding on projects – and why you risk destroying your consulting business if you persist in doing it.
• How to virtually guarantee that your quotation will be in a price range the client’s budget can afford.
• How persistently should you follow up? When should you give up on a potential client and move on? The surprising answer.
• 8 critical clauses that MUST be in every consulting agreement you and your clients sign … and why oral agreements aren’t worth the paper they aren’t written on.
• The Diamond, Gold, Silver, and Copper System for managing prospects and clients. Airlines and insurance companies give different customers different treatment. Here’s why you must too.
• You find out your prospect has hired your competitor. What you say next is critical, and we tell you what it is, word for word.
• The average consultant charges $100 to $150 an hour. Here’s how you can charge $500 to $750 an hour for the same services – and your clients won’t even blink twice.
• Deadly billing mistake can cause clients to see red and rip up your bill. 4 ways to make sure every invoice is paid on time -- and without complaint.
• The biggest error consultants make in dealing with clients … and one good way to avoid it.
• A sure-fire way to ensure client satisfaction … and not make promises you can’t keep.
• 4 ways to skyrocket your consulting practice’s revenues and reach the $1 million a year mark or higher.
• The magic of database marketing – how to turn “nos” into “maybes,” and “maybes” into “yes’s.”
• Licenses, accreditation, professional memberships, and other “consulting credentials.” Do you need them? The answer may surprise you.
• And so much more.

To examine Six-Figure Consulting in the privacy of your home or office for the next 90 days risk-free, just click below now:

Praise for Six-Figure Consulting

Here’s what people are saying about earlier editions of Six-Figure Consulting….

“Required for both newcomers considering consulting and consultants interested in maximizing their income job satisfaction.”
--Roger C. Parker, best-selling author

“It certainly delivers what it promises. I was struck not only by the number of new ideas gained, but by lessons learned that in my case need not have been learned the hard way had I had this program.”
--Terry C. Smith, seminar leader/consultant

“If you want to add consulting to your quiver of profit arrows or upgrade your fees and services if you are already in the field, get this now. Tremendously valuable.”
--Dotti Walters, publisher, Sharing Ideas

“Full of excellent examples and information. I don’t think you will be disappointed. Excellent for someone starting out and someone who needs what Bly calls a ‘jump start.’”
--G. Abjun

“It really does take you step by step through all the different business development considerations inherent in a consulting business and offers some excellent advice for getting started. Four stars.”
--Name withheld by request

“Six figure consulting. It is excellent Bob!! I am finding your CDs very informative with numerous tidbits to increase my business' sales.”
--Mark Secko

Guaranteed to boost your consulting income -- or your money back!

Regularly The Six-Figure Consultant retails for $97. But it's yours today for only $77 -- a savings of $20. Or for faster delivery and greater savings, you can immediately download The Six-Figure Consultant as an audio file that you can play on your iPad, iPhone or any other mp3 player for only $47.

It doesn’t matter what type of consulting services you are selling – professional, creative, trade, or technical … or what your profession is.

Whether you are a human resources consultant … safety expert … digital prepress technician … software engineer … copywriter … trainer … attorney … management consultant … Web site designer … photographer … life coach … professional speaker … programmer … IT consultant … wedding planner … architect … interior decorator … consulting geologist … engineer … metallurgist … gemologist … or whatever.

I am so confident that my Six-Figure Consulting program can help you start and run a successful consulting business earning $100,000 a year or more that I stand behind it with my unconditional money-back guarantee of satisfaction:

If you are not 100% convinced that Six-Figure Consulting can help increase your income by at least 100 times the purchase price … and enable you to succeed beyond your wildest expectations as an independent consultant … simply return all of the CDs within 90 days for a prompt and full refund.

Think about that: you can listen to the entire program … as many times as you like … and put some or all of the ideas to work selling your services for a full 3 months, with no obligation or commitment of any kind.

I can’t think of a fairer … or more risk-free … way to try my Six-Figure Consulting program – and put my proven methods to work making you more money in your consulting business.

Have too much to read already … and
not enough time to read it?

Best of all, Six-Figure Consulting isn’t another ponderous book or giant manual that will sit on your shelf forever because you never get around to reading it.

Because you’re so busy, we put this newest edition of Six-Figure Consulting on 6 professionally recorded audio CDs or mp3 files that you can download and listen to while working out at the gym, cutting your grass, or driving in your car.

That way, you can absorb the entire program in about a week as you go about your daily routine -- or even in one day if you set aside a day this weekend to listen. And you won’t have to crack a book to do it!

So what are you waiting for? To examine my Six-Figure Consulting audio program for 90 days risk-free, just click below now:

Sincerely,
Bob Bly

P.S. Order today, get TWO FREE Bonus CDs, and make an extra $25,000 this year:

** FREE Bonus CD #1: Boosting Personal Productivity (list price: $20) … as a consultant, your income is directly proportional to how efficiently and productively you use your time.

Recorded live at a meeting of the Self-Employed Artists and Writers Network, this CD reveals 10 essential time management strategies that can give you 5 hours of extra productive work time each week. If you bill your consulting services at $100 an hour, that can translate into an extra $25,000 in income this year.

** FREE Bonus CD #2: The 16 Secrets of Successful Small Business Promotion (list price: $20) … Recorded live at Creative NJ, this program presents more than a dozen low-cost/no-cost marketing techniques you can use to promote yourself and sell more of your consulting services.

One of these techniques alone brought me a $60,000 advance for my consulting services from a Fortune 500 computer company. The rest of the CD shows you how to generate business with PR, direct mail, advertising, and many other tested marketing methods.

To order Six-Figure Consulting … and get your 2 FREE Bonus CDs (total value: $40) … click below now: